Rapper Calboy wearing limited edition Redemption glasses. Photo Credit: Eli Hershko

See the World...In Style

Vitenzi is an online eye-wear company inspired by Italian culture who offers glasses for multiple prescriptions. This brand was a fresh startup that needed their entire eye-ware collection and product accessories photographed.

After they gained online traction, Vitenzi entered a partnership with Chicago-born rapper, Calboy,  I was tasked with designing custom glasses and packaging aligning with Calboy's aesthetics for this special collaboration.

Services

Product Photography
Product Design
Package Design

Glasses with removable shadesFoldable glassesGlasses lanyard accessoryImage gallery for Vitenzi website gallery

Calboy × Vitenzi Collaboration

When Vitenzi started working with Chicago rapper, Calboy, they were looking for glasses designs that matches his aesthetic. The Idea was to create a special gold-themed limited edition pair of glasses alongside a more affordable version. I designed each pair of glasses to match his overall aesthetic using highlights of yellow and red alongside floral imagery and memento mori.

Deluxe Edition Tivoli glasses for the Calboy x Vitenzi collaboration
Tivoli Glasses: Angled FrontTivoli Glasses: FrontTivoli Glasses: Angled Back
Standard Edition Lucca glasses for the Calboy x Vitenzi collaboration
Lucca Glasses: Angled FrontLucca Glasses: FrontLucca Glasses: Angled Back