Vitenzi is an online eye-wear company inspired by Italian culture who offers glasses for multiple prescriptions. This brand was a fresh startup that needed their entire eye-ware collection and product accessories photographed.
After they gained online traction, Vitenzi entered a partnership with Chicago-born rapper, Calboy, I was tasked with designing custom glasses and packaging aligning with Calboy's aesthetics for this special collaboration.
Product Photography
Product Design
Package Design
When Vitenzi started working with Chicago rapper, Calboy, they were looking for glasses designs that matches his aesthetic. The Idea was to create a special gold-themed limited edition pair of glasses alongside a more affordable version. I designed each pair of glasses to match his overall aesthetic using highlights of yellow and red alongside floral imagery and memento mori.