truMedic offers comprehensive solutions for relieving pain and stress through cutting-edge massage therapy, electrotherapy, and similar treatments. They believe everyone should have access to pain relief and offer products ranging from neck massagers, TENS devices, foot insoles, and more.
To broaden their appeal, truMedic underwent a complete overhaul, placing a strong emphasis on both performance and relief. This evolution broadened their appeal, particularly to a younger, fitness-oriented audience.
Brand Identity
Editorial Design
Package & Manual Design
Product Photography
Signage
truMedic desired a new approach to its branding, aspiring to extend its influence beyond a middle-aged and elderly demographic. The focus shifted towards products catering to performance and post-workout pain relief.
The primary purpose of this redesign was to improve legibility and maintain the look across print, packaging, and web content. The red accent was chosen to communicate vitality and vigor and black was chosen to emphasize power and performance.
Raleway was chosen for its geometric aesthetic to emphasize performance and modernize the brand. Its old-style elegance resonates with the middle-aged audience captured by truMedic's original design. Roboto is the secondary typeface chosen for its clean look and legibility across different formats.
Recognizing truMedic's international reach, extending beyond the United States into Canada, they needed versatile typefaces. The chosen fonts not only maintain a clean and professional appearance in English but also work with Canadian French, aligning with the linguistic culture of the region.
truMedic actively participated in industry events like CES (Consumer Electronics Show) and established a strong presence in various retail stores across North America, including renowned outlets like Costco and Sam's Club.
These displays prioritized large, compelling imagery of the products, accompanied by bold text and informative icons. This direction of design ensures that products with less intuitive appearances are presented clearly and engagingly.
truMedic offers dozens of products to provide relief, from handheld electrotherapeutic TENS devices to large, fully-featured massage chairs.
Each product has a detailed user manual, designed to accurately disseminate information through custom icons, clean illustrations, impactful product photography, and a solid understanding of typography.
The design philosophy for physical displays and product manuals extends into package design with a continued emphasis on bold imagery and descriptive labels that immediately communicate functionality.
