truMedic offers comprehensive solutions for relieving pain and stress through cutting-edge massage therapy, electrotherapy, and similar treatments. They believe everyone should have access to pain relief and offers products ranging from neck massgers, TENS devices, foot insoles, and more.
To broaden their appeal, truMedic underwent a complete overhaul, placing a strong emphasis on both performance and relief. This evolution was designed to broaden their appeal, particularly to a younger, fitness-oriented audience.
Brand Identity
Logo Redesign
Product Photography
Package Design
Signage
UI/UX
truMedic desired a new approach to their branding, aspiring to extend their influence beyond a middle-aged and elderly demographic. The focus shifted towards products catering to performance and post-workout pain relief.
This redesign was made with legibility in mind to maintain its look across print, packaging, and web content. The accented red was chosen to communicate vitality and vigor along with black to emphasize power and performance.
Raleway was chosen for its geometric aesthetic to emphasize performance and modernize the brand. Its oldstyle elegance resonates with the middle-aged audience captured by truMedic's original design. Roboto is the secondary typeface chosen for its clean look and legibility across different formats.
Recognizing truMedic's international reach, extending beyond the United States into Canada, they needed versatile typefaces.
The chosen fonts not only maintain a clean and professional appearance in English but also cater to Canadian French, aligning with the linguistic culture of the region.
truMedic actively participated in industry events like CES (Consumer Electronics Show) and has established a strong presence in various retail stores across North America, including renowned outlets like Costco and Sam's Club. In response to this, we developed physical displays that incorporates the refreshed brand.
These displays prioritized large, compelling imagery of the products, accompanied by bold text and informative icons. This ensures that even products with less intuitive appearances are presented in a clear and engaging manner.
The design philosophy for physical displays extends into package design with a continued emphasis on bold imagery and descriptive labels that immediately communicates functionality.
In a collaborative effort with another designer, we wireframed, designed, and prototyped the user interface for the official truMedic mobile app. This intuitive application connects with compatible massage devices through Bluetooth, transforming your mobile device into a convenient remote controller.
The app not only enhances user experience through direct device control but also provides a wealth of features. Customers can access detailed usage data specific to their product, execute plannable massage routines to follow, purchase truMedic products through the built-in store, and engage in a community to discuss the latest in massage therapy or health & wellness.
