Backbridge is a back stretching device designed by New York chiropractor and kinesiologist Dr. Todd Sinett. It was developed to be an affordable, easy-to-use solution for relieving back pain, neck pain, and improving your posture. Sinett rebooted the Backbridge with an updated design and three new colors. This project called for a redesign of its packaging, an update to product imagery, and new marketing materials.
E-Commerce Design
Editorial Design
Product Photography
Package Design
Signage
